Sodexo Canada introduced the Powering Performance program with Super Bowl champion Dr. Laurent Duvernay-Tardif to share nutrition and physical activity tips with high school students at various Sodexo client schools across Canada. Known for pausing his NFL career during COVID-19 to support the healthcare system in Quebec, the NFL offensive lineman also acts as a spokesperson for Sodexo. We worked with the team in Vancouver to generate earned media coverage of his school visits and amplify messaging around the importance of nutrition, fitness, and rest. Here’s a fabulous interview we secured on Global News.

We’ve had the honour of supporting many communication initiatives with the Ontario Federation of Indigenous Friendship Centre (OFIFC) over the past several years. One of the main programs is the Urban Indigenous Homeward Bound program (UIHB). Currently being offered at seven of the OFIFC’s 29 Friendship Centres the program is designed to support single Indigenous mothers with furthering their education, securing housing, and enrolling their children in Indigenous-led childcare. To ensure long-term longevity and core funding to continue this vital program, Xposure PR has been working on a series of communication strategies to raise awareness. For example, in Dryden a group of UIHB women participated in an earned media campaign. The Kenora Miner and News featured an insightful article about the local UIHB program and some of the graduates.

In early 2022 Ontario introduced new sports betting legislation. Our client, the Responsible Gambling Council, asked us to create a campaign to raise awareness of the risks associated with sports betting and to share strategies on planning ahead. Working with Leger Marketing, we created a survey to better understand betting intentions of Ontarians for Super Bowl LV1. We created a full media package including media release/pitch, Op-Ed and key messages. The media release was issued on the wire and media pick up was substantial. The Op-Ed was published by toronto.com and Ontarians were sent to RGC’s Plan Before You Play microsite to learn more info.