The Hamilton Regional Indian Centre operates a program called Urban Indigenous Homeward Bound that helps single Indigenous mothers find meaningful employment, enhanced wellbeing and prosperity for themselves and their children. We helped to showcase some of the graduates in local media including CBC, The Hamilton Spectator, CHCH TV and The Bay Observer.
Sole-parent Sharon Ahamad has experienced flooding in her Hamilton home four times over the past decade. First, the pipes broke in winter and her insurance company covered the repairs, but from the second time onward, she could no longer get coverage. As part of a community support initiative, Boonstra Heating and Air Conditioning stepped in and rebuilt her entire basement bathroom, including all plumbing, flooring, shower, and replacing the main sewer line. CHCH came out to showcase the work and The Bay Observer featured a great piece.
To promote the benefits and positive outcomes of the Ontario Federation of Indigenous Friendship Centres’ (OFIFC) Urban Indigenous Homeward Bound program we worked closely with De Plume Design to create an educational video. The goal is to inform potential partners, funders and participants about the program and its success in supporting sole parent Indigenous mothers in addressing barriers they face when trying to obtain an education and find meaningful employment.
Xposure PR was proud to support Asian-Canadian artist and designer catchoo with the launch of Love Bomb, her first fine art, streetwear and upcycled fashion collection. The interactive exhibition featured massive art projections, artificial intelligence inspired animations and live musical performances in collaboration with singer and producer Tyra Jutai and upcycle artist Vanessa Stubbs of Subversive Sisters. Style Canada and Trendhunter highlighted the event with first-look access.
Toronto social enterprise Reset set the new world record for most nationalities in a group hug with 81 nationalities coming together as a symbol of reconnection. “One Big Hug'' highlighted the importance of celebrating diversity and inclusion in strengthening our communities. Global News came out to share this hopeful message from Toronto to the world.
The Ontario Federation of Indigenous Friendship Centres (OFIFC) launched Restoring Indigenous Humanity, a new podcast series exploring challenges faced by the majority of Indigenous people when interacting with the Canadian justice system. By sharing these important perspectives with a wider audience, the podcast aims to address systemic injustices that require accountability, as well as the solutions being created and those still needed. The Xposure PR team was asked to help bring awareness and promote the podcast series to media and various stakeholders.
In September ASC released the first volume of The Landmark Report and Xposure PR assisted with media relations to share its vital findings. The number of people living with dementia is expected to significantly increase in the years ahead. Plans to deal with this increase must start taking shape now. The report’s findings were widely reported in national, regional, and local media outlets including the Globe and Mail.
It’s rare, but sometimes a truly unique investment instrument makes its debut. This was one of those occasions and Xposure PR was hired to share the news. Guardian Capital, in partnership with world-renowned expert in retirement finance, Professor Moshe A. Milevsky, PhD, has built a suite of first-of-their-kind retirement investment solutions to ensure retirees have sufficient income to achieve their lifestyle aspirations and avoid their worst fear – outliving their nest egg. A key factor is a uniquely modern approach to a 16th century financial creation: the tontine. Earned media included wide coverage across North America including the Globe and Mail, Money Sense and several finance-focused publications.
