Urban Indigenous Homeward Bound program

We’ve had the honour of supporting many communication initiatives with the Ontario Federation of Indigenous Friendship Centre (OFIFC) over the past several years. One of the main programs is the Urban Indigenous Homeward Bound program (UIHB). Currently being offered at seven of the OFIFC’s 29 Friendship Centres the program is designed to support single Indigenous mothers with furthering their education, securing housing, and enrolling their children in Indigenous-led childcare. To ensure long-term longevity and core funding to continue this vital program, Xposure PR has been working on a series of communication strategies to raise awareness. For example, in Dryden a group of UIHB women participated in an earned media campaign. The Kenora Miner and News featured an insightful article about the local UIHB program and some of the graduates.