NFL Super Bowl champion teaches nutrition to highschoolers

Sodexo Canada introduced the Powering Performance program with Super Bowl champion Dr. Laurent Duvernay-Tardif to share nutrition and physical activity tips with high school students at various Sodexo client schools across Canada. Known for pausing his NFL career during COVID-19 to support the healthcare system in Quebec, the NFL offensive lineman also acts as a spokesperson for Sodexo. We worked with the team in Vancouver to generate earned media coverage of his school visits and amplify messaging around the importance of nutrition, fitness, and rest. Here’s a fabulous interview we secured on Global News.