Case Study: Canadian Institute of Mining Founded in 1898, the Canadian Institute of Mining, Metallurgy and Petroleum is the leading technical society of professionals in... Case Study: DesignSource Tech Inc. DesignSource Technology develops products data management solutions for the SolidWorks 3D mechanical design environment... Case Study: Fluke Networks Inc. Fluke has been well known for over 50 years in the industrial, electrical and electronics markets for its test and measurement products... Case Study: Myriad Marketing Inc. Chris McCarten, CEO and President The foremost factor for us when we were using public relations was to increase third-party credibility and market exposure... Case Study: Perle Systems Inc. In 1999, Perle Systems' business model went through a substantial change. Through acquisitions, Perle evolved from selling to the IBM AS/400 market to offering communications products... Case Study: Spencer Francey Peters Inc. Throughout its 25 years in business, SFP has used PR as part of our marketing mix. We have used outside PR help in the past...