• Finding interview opportunities
• Developing positioning statements to reflect unique benefits
• Writing effective and newsworthy press releases
• Pitching and securing media coverage opportunities
• Placing articles that communicate key messages
• Showcasing customers as proof of success
• Handling media crises

• Finding speaking opportunities to target prospective customers
• Maximizing media exposure at trade shows and events
• Positioning clients as "go to" industry experts
• Media exposure for product launches
• Minimizing and averting negative press
• Specializing in business-to-business media in Canada and the US

Benchmarking Results

Our passion for public relations shines through with our no-nonsense approach to delivering measurable results. We believe in benchmarking our efforts, and establish early barometers that allow our clients to measure our success against their corporate objectives. Our goal is to surpass our clients' expectations, and as a result, we have yet to lose a client due to poor performance. At Xposure PR, we are accountable for every project. With clear and concise reports and invoices that detail monthly activities and accomplishments, at a glance, our clients can track agreed upon objectives and anticipated results.

We are extremely sensitive to our clients' needs, and make it our business to understand their key messages and corporate processes. But, while we represent our clients with only the highest standards, our responsiveness to the media is just another point of differentiation. By understanding our clients' needs and marrying them with journalists wants, we have established an excellent rapport with the media community who have come to rely on Xposure PR as a valuable information source.

Our clients rely on us for our strategic thinking. They value our input and acknowledge that our expertise allows us to instantly recognize and differentiate between approaches that work, and those that don't. At Xposure PR, we don't believe in experimenting or taking chances with our clients' valuable budget. In fact, we tend to err on the side of caution, and only recommend strategies that we know will deliver results.

At Xposure PR, we pride ourselves on our all-encompassing public relations offering, which combines corporate positioning and media relations with internal and external corporate communications and crisis management.

• Xposure PR has developed corporate positioning programs for clients in diverse industry sectors. Working closely with senior management, we help crystallize our clients' value proposition to ensure it commands the right level of attention from the right audience.
• We offer a traditional media relations program that aligns to even the most stringent budget, yet elicits media interest through a combination of proactive media pitching and responsiveness to published opportunities.
• Our writing services cover all aspects of public relations and communications, from corporate profiles and press releases to customer case studies, bylined articles and white papers. We ensure that our clients' corporate positioning translates into written materials that incite attention.
• Our broad industry expertise enables us to understand a crisis and the resultant negative publicity, but within the context of the industry. We offer hands-on crisis management, and work with our clients to recommend and implement strategies to address even the most complex of situations.
• We work closely with our clients to enhance their relationships with both internal and external stakeholders. Our extensive corporate communications services include developing key message surrounding issues; communicating new, exciting and difficult news to clients; and preparing senior management for communications with employees.