A plan for safer betting on Super Bowl LVII

Sports betting is serious business. For the second year running our client, the Responsible Gambling Council, asked us to create a campaign to raise awareness of the risks associated with sports betting and highlight the importance of planning ahead. Working with Leger Marketing, we created a survey to better understand betting intentions of Ontarians for Super Bowl LVII. Our team created a full media package including media release/pitch, Op-Ed and key messages. Media interest was extremely high and we earned significant media coverage including an Op-Ed in the Toronto Star.