By Chris McCarten,
CEO and President
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The foremost
factor for us when we were using public relations was to increase
third-party credibility and market exposure. It is very well for
MYRIAD to state we are 'best-in-class', but PR allows you to test
this perception for better or worse in the competitive market. Third-party
credibility is the best form of business development and PR is one
of the foremost marketing vehicles that allows you to stand on proven
successes as opposed to hearsay.
We were looking for and have been impressed with the intimate level
of interest and customer service we have recieved from Xposure PR.
As our PR partner, the agency has given us priority and takes interest
in our concerns.
Xposure PR has helped us to meet many of our goals through the use
of strategic PR tactics. We have recieved references based on releases
and speaking opportunities implemented by Xposure. Our announcements
have been consistently covered by the marketing trade magazines,
and we have even recieved coverage in the business newspapers. For
example, the profile article on MYRIAD in the National Post has
assisted us in raising our company's profile as a leading integrated
marketing agency.
Xposure PR's billing structure is in keeping with market standards.
Moreover, the return on investment we have recieved has proven to
be invaluable.
Xposure PR has an ongoing motivation to understand our business.
Its skills are very useful in generating interest and ink on behalf
of MYRIAD. Customer service has been very prompt and diligent.
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