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 By Paul Beck, Chairperson
Founded in 1898, the Canadian Institute of Mining, Metallurgy and Petroleum is the leading technical society of professionals in the Canadian minerals, metals, materials and energy industries. Xposure PR Inc. was selected to develop a public relations campaign to educate consumers about the essential role that the mining and minerals industry plays in various sectors of society and in the everyday life of Canadians. An aggressive media relations effort was targeted around CIM's first annual ‘ Mining in Society' show, which took place in April 2005 as part of ‘Mining Rocks Toronto', an international and multi-disciplined conference that profiles technical innovations and business best practices within the mining industry. “The Xposure PR team did an excellent job of quickly and effectively implementing a strategic media relations campaign supporting ‘Mining in Society 2005' that resulted in positive media coverage among key audiences, particularly the public-at-large. The strategic communications counsel they provided us, as well as their expertise in media relations, was critical in helping us pull together media materials that conveyed key messages. As 2005 was the inaugural year for Mining in Society, the team at Xposure PR helped us identify media opportunities for the strategic communications approach that will be carried into 2006.” Paul Beck |
