effective public relations

At Xposure PR, we pair tenacity with intelligence to deliver your message to the right audience.

We do this by:

  • Developing compelling public relations strategies, plans and tactics to support overall marketing and business plans
  • Pitching and securing earned media
  • Placing articles in target mediums − from vertical publications to social media
  • Developing editorial calendars and targeted media lists
  • Developing and executing crisis communication plans
  • Monitoring, analyzing and measuring awareness campaigns
  • Finding and securing speaking opportunities
  • Maximizing media exposure at trade shows and events
  • Positioning clients as "go to" industry experts
  • Gaining media exposure for product launches
  • Minimizing and averting negative media
  • Media training and working closely with client spokespeople to rehearse and refine messages
  • Drafting compelling copy for media kits, newsletters, brochures, annual reports, web copy

At Xposure PR, we earn your business each and every day.

Tuned in to Responsiveness

We treat your business as our business. Our goal is not only to make our clients' message heard, but also to understand the business rationale behind the message. The result is that messages typically evolve and become more refined over time to keep pace with our clients' changing needs. Armed with this understanding, we are able to consistently represent our clients in a manner that is highly responsive to the needs of media. By understanding our clients' needs and marrying them with journalists' wants, we have established an excellent rapport with the media community who have come to rely on Xposure PR as a valuable information source.


Effective PR Consultants

Benchmarking Results

Our passion for achievement shines through with our disciplined approach to delivering results our clients can actually measure. We believe in benchmarking our efforts at regular intervals to enable measurement against campaign objectives. Our goal with every client is to surpass expectations, and we pride ourselves on accountability. With clear and concise reports and invoices that detail monthly activities and accomplishments, at a glance, our clients can track agreed upon objectives and anticipated results.


Strategies For Success

Over time, our clients typically come to rely heavily on us for strategic counsel on positioning and how best to gain positive traction with media. They value our input and acknowledge that our expertise allows us to quickly differentiate between approaches that work, and those that don't. At Xposure PR, we don't believe in experimentation or taking risks with our clients' valuable budget. In fact, we make a point to err on the side of caution and recommend strategies that we know will deliver earned media.

The Xposure Xperience

At Xposure PR, we take pride in being a pure public relations agency that combines media strategy and media relations with internal and external corporate communications and crisis management.

  • Xposure PR has developed comprehensive media campaigns tailored to the needs of clients in diverse industry sectors. Working closely with senior management, we crystallize our clients' value proposition to ensure it commands the right level of media attention from the right media audience.
  • We also offer traditional media relations programs that align to even the most stringent budget, yet elicit media interest through a combination of proactive media pitching and responsiveness to published opportunities.
  • Our writing services cover all aspects of public relations and communications, from corporate profiles and press releases to customer case studies, bylined articles and white papers. We ensure that our clients' corporate positioning translates into written materials that provoke attention.
  • Our broad industry expertise enables us to understand a crisis and the resultant negative publicity, but within the context of the industry. We offer hands on crisis management and work with our clients to recommend and implement strategies to address even the most complex of situations.
  • We work closely with our clients to enhance their relationships with both internal and external stakeholders. Our corporate communications services include developing key messages surrounding public policy and business issues; communicating new, exciting or difficult news to clients; and preparing senior management to engage in effective communications with employees.

A team of talented and driven communicators with a flair for results...

Xposure PR is a full service communications firm made up of creative and motivated public relations professionals with decades of strategic communications experience in corporate and not-for-profit sectors.

We make it our business to know your business. We are relationship gurus, writers, strategists, media hounds and, ultimately, experts in the art and science of persuasion through earned media.

To work at Xposure PR, consultants must have a minimum of 10 years experience and a proven track record. We know what it takes to earn results for our clients - the ability to consistently represent your organization in a manner that is highly responsive to the needs of media − and Xposure PR consultants have the "stuff" to make that happen.

Our firm is virtual and overheads are low. We don't charge for hefty real estate. Our clients pay only for our ability to get results ... on time and on budget.

Finally, we thrive in environments where information flows and doors are left open to new ideas.

Jane Wilcox, ABC, is a senior-level communications consultant who specializes in generating media coverage, creating buzz and strategically integrating marketing and public relations efforts. With 15+ years of experience working in fast-paced, result-oriented environments in the consumer, automotive, business-to-business, food and financial industries, Wilcox understands how to tailor information to meet unique requirements of various stakeholders.

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Peter Rose is a senior communications consultant with more than 20 years of corporate and agency experience.

He believes in blending careful planning with creativity to create news hooks that cut through the clutter and draw the attention of media. He has spent his career serving the media needs of major corporations, financial institutions and industry associations...

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Kevin Morrison, with more than 11 years experience gained in a variety of public relations and marketing communications positions, Kevin Morrison has provided strategic counsel for start-up companies through to large multinational corporations in the technology, retail and service industries.

Having worked in both the client and agency environment Kevin understands the...

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Michelle Magee is a senior communications consultant specializing in US and Canadian media relations. Michelle's focus is on delivering the best possible media coverage for her clients -in terms of both breadth and quality. She is known for her strong knowledge of the media and excellent relationships with reporters, producers and gatekeepers. Moreover, her creativity in pitching stories is matched by her commitment to her clients and a penchant for...

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Terance Brouse has more than 10 years of public relations consulting experience specializing in writing and strategic media relations across the business, industry-association, charity and technology fields.

Terance is a true media relations "pit bull" with excellent instincts and knowledge in the art of media relations and has lent his skill and passion-for-PR to help award-winning campaigns for...

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Julie Andras has over 20 years of experience in the communications industry. From high technology to consumer goods, she has worked in both agency and corporate environments.

Believing that the most important element of a public relations program is the relationship, she has spent her career building bridges between clients and media, suppliers and end consumers.

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Leslie Booth is a communications consultant who strives to achieve excellent results for her clients. Specializing in media relations, Leslie's strengths lie within client servicing, creatively conveying key messages to media and creating optimal media coverage.

Having specialized in various facets of the PR business such as marketing communications...

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Mike Connell is a communications consultant and content strategist with over 10 years of agency and client-side experience. He is an expert at aligning his clients' communications, marketing and sales strategies with distinct, clear and compelling stories that characterize their brand and services, and resonate with the ideal audience.

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We are fanatical about results

Our consultants are relentless about getting results that are on message and on budget. Some call it doggedness, others call it consistency. We call it excellent value for our clients.

The Xposure process works

Our approach combines strategic business thinking with creative energy to draw the media's attention to our client's story. We find ways to cut through the clutter and ensure your message is frequently and accurately conveyed through media coverage.

Failure is not an option

We get it right for our clients the first time. If our strategy is not directly on the mark, we shift gears and fix it. We only execute media strategies that we believe in and know will garner outstanding results.

Our knowledge is deep and hard earned

Xposure PR is a virtual firm that brings together teams of talented, senior consultants who have years of combined corporate and agency experience. There are no juniors at Xposure PR. Clients are guaranteed that all work done on their behalf is handled by a seasoned consultant with at least 10 years experience.

We measure results

At Xposure PR, we believe in the axiom, "If you can't measure it, it doesn't exist." We tell our clients what we can achieve up front, making it easier for you to measure our results and manage expectations at your end.

We offer tangible value

As a virtual firm, our clients don't pay for fancy offices. Our clients just pay for our strategic insight, efficient implementation and diligent measurement. We don't waste time on thick, time-consuming reports. Instead, we focus on the task at hand - working strategically to achieve long term business goals. We offer advice on how best to allocate even the most modest of PR budgets.

Think of us as "Extra Bench Strength"

When we join your team, you can concentrate on taking care of your core business. We come to you with solutions and opportunities that leverage our extensive media relationships and get your results. Period.


Our Clients:

Associations

Consumer

Energy Services

Healthcare

Insurance

Not for Profit

To grow your brands.

Build mind share through consistent messaging communicated through strategic media relations activities

To become the "go-to" source.

By proactively communicating with media about issues, you will become a go-to source for the media.

To strengthen your voice.

Third party credibility strengthens your marketplace position.

To change perceptions.

Move the needle in the right direction with consistent messaging and advocacy.

To sell more stuff.

Reach new target audiences and encourage them to buy.

To change behaviours.

Engage your audience with strategic communications to drive change.

To get people talking.

Stimulate discussion and create "buzz" around your ideas and products.

To build mind share.

When potential customers think about your sector, your brand comes to mind.

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